No Limits Group

No Limits Group

Founded in 1993 in Vancouver, BC, No Limits Group employs over 100 people and operates three business lines including: 1) Saxx Underwear Co, an innovative men's underwear brand whose patented design is centered on an ergonomic side panel technology; 2) A52 Warehouse, a third party warehouse service provider; and 3) No Limits Sportswear, an apparel distributor focused on Active Outdoor and Lifestyle Fashion brands.

Saxx

Under the leadership of CEO Tim Bartels, Saxx's mission is to revolutionize the core staple of every wardrobe. Saxx has grown into an industry leader, but from day one, has built innovative, design-driven gear, which has helped the company develop a loyal following across North America. And for good reason: Saxx makes the most comfortable underwear out there, and is what they look forward to doing every day. Every pair of Saxx features a combination of technology and innovation that makes them the most comfortable, high-performance underwear ever made. The Articulated Front Pouch and Patented Internal Mesh Panels combined to give wearers the room they need, while preventing unwanted friction. Each pair also features a Moisture Wicking Waistband that keeps the wearer dry when the temperature rises. Lastly, Saxx uses a wide range of cutting edge, technical fabrics, each with a specific feature to enhance the wearing experience.

No Limits Sportswear

No Limits started as a distributor working with lifestyle and action sports brands, partnering with a growing network of premium retailers based on their ability to successfully grow client brands and accurately represent their culture and value. Over the last 20+ years, No Limits has built on their distribution model to be an extended operational partner of the brands they work with. This partnership lets brand owners focus on driving their business while No Limits tailors their service to meet client needs. The goal at No Limits is to help great brands deliver premium products to aligned retail partners and end consumers with their accomplished team as the catalyst. While Canadian distribution remains a core service, No Limits has the ability to be an investment and operational partner providing brands with a scalable operational infrastructure as well as the confidence and time to drive the brand's growth levers.

A52

A52 Warehouse is the Canadian 3PL facility for over 50 brands in the apparel, footwear and accessory markets. With the ever changing world of consumer shopping habits, A52 is able to "Adapt Your Omni-Fulfillment Needs" with new ways to connect retailers and end consumers to ensure client goods get to the right people at the right place and at the right time. A52's ability to integrate with multiple platforms from ERPs to Web-stores, empowers brands to sell to any end-consumer whether through bricks and mortar retail locations or straight to the front door of every household across the Canadian landscape. Current clients include: Patagonia, 10Tree, KR3W, Dakine, Supra, Rip Curl and Hurley.

https://nolimits.ca/

INVESTMENT SNAP SHOT

  • Date of initial investment
    April 2010
  • Ownership
    • Krystal Group - 70.0%
    • Management - 30.0%

  • Management Team
    Managing Partner
    Paul McCurry
    Managing Partner
    Kevin Kirsten

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